The Novaform line of mattresses is manufactured by Innocor, a company that produces several different mattress brands. Novaform’s mattresses are sold exclusively by Costco Wholesale.

Some of the key strengths of the Novaform mattresses include

  • Many size and price options: with numerous mattress models and price points, sleepers can identify the mattress that best fits their firmness preference and budget. With its broad distribution through Costco, these various options have generally been well-received.
  • Costco return policy: the warehouse store has a strong reputation for service and returns, which gives customers an opportunity to test out the mattress for an extended period.

Potential drawbacks for the Novaform mattresses include

  • Only available through Costco: because these mattresses are only available through Costco, they are not a viable option for people who aren’t Costco members.
  • Mattress specifications are not disclosed: if you are interested in knowing the density of the foam layers used in the Novaform mattresses, you’re out of luck. Neither Costco nor Novaform make this information available.
  • Memory foam isn’t for everyone: while memory foam can be a great option for many sleepers, others find it too cradling or hot. Novaform’s mattresses are all built with memory foam.

Novaform 1

Novaform Mattress Pricing

Pricing for the Novaform line of mattresses varies significantly based on the model and the size. The table below gives the range of prices for each model.

Mattress Model Price Range
(varies by size, typical range twin to king)
12” Firm $599.99 – $899.99
12” Deluxe Comfort $499.99
(Queen only)
12” Bella Venta $549.99 – $949.99
12” Valentina $549.99 – $899.99
14” Serafina Pearl $799.99 – $949.99
(Queen / King only)
14” Altabella $1,299 – $1,499
(Queen / King only)
14” ComfortGrande $439.99 – $799.99
16.5” Grande Elegance $1,699.99 – $1,899.99
(Queen / King only)


Interested in a Novaform mattress?


It is important to remember that the availability and price of Costco products can vary over time both online and in the warehouse. Customers interested in these mattresses should check with Costco for the most up-to-date information.

About the Novaform Mattresses

Novaform Mattresses Specifications

Novaform manufacturers 8 different models of memory foam mattresses. Each has a different composition and set of specifications, as described in the table below.

Mattress Model Specifications
12” Firm Top: 1” FlexTech foam
Middle: 1” memory foam
Bottom: 10” support foam
12” Deluxe Comfort Top: 2.5” memory foam
Middle: 2.5” air-channel foam
Bottom: 7” support foam
12” Bella Venta Top: 2.5 ” gel memory foam
Middle: 2.5” air-channel foam
Bottom: 7” support foam
12” Valentina Top: 3″ memory foam
Middle: 3” air-channel foam
Bottom: 6” support foam
14” Serafina Pearl Top: 3” gel memory foam
Middle: 3” transition foam
Bottom: 8” support foam
14” Altabella Top: 1” memory foam
Second: 2” gel memory foam
Third: 3.5” air-channel foam
Fourth: 7.5” support foam
14” ComfortGrande Top: 3” gel memory foam
Middle: 3” air-channel foam
Bottom: 8” support foam
16.5” Grande Elegance Top: 1.5” fiber fill
Second: 1” memory foam (quilted into cover)
Third: 3” gel memory foam
Fourth: 3.5” air-channel foam
Fifth: 7.5” support foam

Neither Novaform nor Costco list the detailed information about the full specifications of these mattresses. For example, the company does not disclose the densities of the foams used in the support or comfort layers. This makes it very difficult to gauge the support and durability of the mattress, and it also makes it hard to comparison shop.

Many of these mattresses are also advertised with specific features based on their composition. This is a brief overview of some of these that you may find in the product descriptions:

  • Gel memory foam: this foam has small beads infused with gel that are interspersed within the foam. The goal of this is to improve cooling, but reviews are mixed about whether it can achieve that effect.
  • Air-channel foam: small grooves are cut into some of these mattresses support foams in order to try to prevent heat retention and allow airflow for cooling.

Novaform inside

Where It’s Made

Novaform mattresses are made in the USA.

Buying Logistics

Sleep Trial / Refunds

Costco extends its standard customer satisfaction policy to mattresses. While this is generally regarded as a generous return policy for a retail outlet, there is no specific timeframe stated as it applies to mattresses. It is reasonable to expect that a timeframe similar to many online sleep trials, such as 100 days, would be available from Costco for Novaform mattresses; however, this is not formally in writing on the Costco website where the purchase would be made.

It is also important to note that, according to the Costco website, mattresses must be returned to the store. This may be a challenge for some customers depending on the type of vehicle they own and how far they are from the nearest Costco.


Novaform mattresses are compressed and delivered to your door in a box. Once the mattress is removed from the box and packaging, it decompresses to reach its full size. This usually happens within a few hours but can take longer depending on the temperature of the room and the mattress.

The cost of delivery is included in the price of the mattress for customers in the continental U.S. Ground shipping via FedEx or UPS usually occurs within 7-10 days after the mattress is ordered. However, all mattresses are subject to availability, and some may take several weeks to be delivered. It is necessary to check the website for specific delivery timeframes.

Novaform unbox


Novaform mattresses come with a 20-year warranty against manufacturer defects. During this period, the company will repair or replace a defective mattress. The warranty only covers the foam; it does not include the mattress cover. In addition, transportation associated with any repair or replacement is not covered. Full warranty details are available at

Customer Service

Costco has a longstanding reputation for customer service, and this extends to the Novaform mattress products sold through the company. Innocor, Inc., which manufactures foam products including the Novaform mattresses, has been in business for over 30 years and has an A+ rating from the Better Business Bureau.

Mattress Performance

Overall, the Novaform line of mattresses offers many options for people who are interested in sleeping on memory foam. While the exact firmness level and performance can vary based on the model, you can expect these mattresses to reflect the typical characteristics of memory foam.


Memory foam mattresses are generally thought of as supportive through their contouring properties. Memory foam changes its shape based on the amount of weight and pressure applied, which allows it to relieve pressure points and hug the body. For many sleepers, this is the exact type of support they want while others find that it can cause spinal misalignment.


There is limited hard data about the Novaform mattresses, and durability may vary from model to model because of the different quality of materials that are utilized in each. Models that have lower-density support foams are more likely to suffer from long-term durability problems, but unfortunately, Novaform and Costco do not reveal the density of the foams used in these mattresses.


Most memory foam mattresses are not considered to be as firm because of the level of cradling that occurs when weight is applied to the mattress, but it is necessary to keep in mind that this can vary based on the foam density. The optimal firmness for any individual typically varies based on your sleeping position.

For the Novaform models, most are a mid-range firmness level. However, the softest models are the Altabella and Grande Elegance. The firmest is the Firm.

Motion Transfer

Strong motion isolation is a hallmark of memory foam mattresses, and the Novaform models typically have received positive marks from reviewers and customers for their motion isolation.


You should expect some level of offgassing from the Novaform memory foam mattresses. Every individual’s perception of the smell is different, but it is common for it to take 24-48 hours before the smell dissipates. For most people, this isn’t a serious problem, but if you are extremely smell-sensitive, you might consider a mattress made with material other than memory foam.

Sleeping Hot

While the cradling effect of memory foam can make these mattresses extremely comfortable, they can also cause people to sleep hot. This is especially the case because memory foam becomes more responsive as its temperature increases, which can increase the amount of sink or hug during sleep.

Most of the Novaform mattresses include foam descriptions about increasing air flow or temperature regulation, but it is hard to truly judge the effectiveness of these design features. Even with these features, some customers find that they still sleep hot on memory foam mattresses like these.


Because memory foam sinks when pressure is applied, it can make moving in bed more difficult and can pose some obstacles to sexual activity. A more firm model or a mattress made of latex or innerspring coils may be a better choice for consumers concerned about finding the optimal mattress for sex.

Mattress Comparison

The table below provides a comparison of some mattresses with similarities to the Novaform line of mattresses in terms of construction and feel.

Brand Mattress Type Support Layer Comfort Layer Price (Queen) Where to Buy
Novaform Foam Foam Memory Foam Varies Costco (including online)
Sleep Science Foam Foam Memory Foam Varies Costco (including online)
Purple Foam Foam Hyper-Elastic Polymer $999 Online only
WinkBed Hybrid Pocketed coils Coils + Foam $1,299 Online + 1 showrooms
GhostBed Latex Hybrid Foam Memory Foam + Latex $795 Online only
Leesa Foam Foam Avena Foam $940 Online + 1 showroom


Interested in a Novaform mattress?

by: Eric Seger